猴赛雷利是封
设计：彦辰设计
插画：彦辰设计
出品：字在中国
印刷：文博精品
字体：方正榜书行

近年来，北方人直爽有趣的说话风格被全国人民喜闻乐见，足见汉语文化魅力博大精深。身处南粤的我们，发现粤语的读音、含义非常有意思。恰逢猴年，“猴”字与“好”谐音，我们想做一款利是封，希望可以让大家的美好新年愿望与粤语结合起来，以或可爱或威风或精灵的原创手绘猴插画形式呈现出来，让大家觉得得新年祝福是可以有花样、有情趣、有地方特色，也一样可以被不同地域的人们接受、喜爱的。

利是封上所用的字体采用了方正字库新推的“方正榜书行”?，它的原型是清宫帝皇们手书在各类牌匾上的大尺寸字体，这种字体饱满庄重，雍容华贵，与中国人对美好生活的追求有共同之处。方正将其特征提取，结合现代印刷及视觉效果的需要整而成。

这款字体与极富汉语文化特色的粤式祝福语、手绘猴画结合呈现，于传统中体现时尚，于手工作业中呈现当代人的文化情怀，希望可以给大家带来不同的文化体验。

HOUSAILEI Money Packet

In recent years, all of us are interesting in the locution of northerner. It serves to show the Chinese culture extensive and profound. In south here, we found that the Cantonese pronunciation, the meaning is very interesting. During the year of monkey, the words" hou" has the same pronounce "hao", means good luck.

So we plan to do the red envelope with the Founder new words " Founder Bangshu xing". It is emperor qing calligraphy in various types of plaque on the large size of the font.This font full solemn, elegant, the same as Chinese people to pursue good life.

This font with extremely rich Chinese culture characteristics of Cantonese message, hand-painted monkey painting combined with the present. In the traditional fashion, contemporary culture appears in the manual work feelings, hope can bring you different cultural experience.

深圳晚报及ZAKEP新闻杂志的报道：
http://app.myzaker.com/news/article.php?&pk=56a878c91bc8e00c15000006&app_id=11987_zk_app_column_blo
































来源：彦辰设计www.iseead.com