动人的情怀寄情于有温度的品牌，寄情于有品质的酒。一句“我叫音符，我来自澳洲”，这是属于澳洲的AWJS音符葡萄酒。

AWJS音符葡萄酒展现了澳洲酒的丰富性和独特性，让更多的中国人了解和爱上澳大利亚葡萄酒。源于对品质的追求，葡萄均采用手工采摘，精选优质的葡萄为原料并结合精湛的酿酒工艺，忠实地展现当地的风土特征。时间能够带来收获，AWJS音符系列葡萄酒曾在2014年入选中国葡萄酒及烈酒大赛（香港）并赢得的金奖和铜奖。同时AWJS音符持有澳大利亚葡萄酒管理局专家认证，自进入中国市场后，该品牌系列葡萄酒在国内市场迅速升温，并深受消费者的喜爱。

彦辰设计依托多年的快消品服务经验，凭借敏锐的市场嗅觉，基于销售体验的策略感知，在接入品牌推广服务第一步，果断提出应马上更新和升级音符的品牌视觉系统，通过半年的努力，将VI视觉、产品包装、销售终端等方面的形象规划与设计及执行迅速标准化、统一化。

在2015年，彦辰助力音符葡萄酒以卓越的销售业绩领先同侪，顺当登上广东酒类琅琊榜，并荣获最具竞争力进口葡萄酒品牌。在《南方都市报》2015年度食品与深圳味道高峰论坛上，AWJS音符葡萄酒荣获年度最佳进口葡萄酒品牌大奖。

The famous Australian wine AWJS who is supervised the manufacture from Australia's top ten winemaker Mr Carey supervision like a strong black horse into the domestic wine market and get the market share quickly.

ISEEAD be with sharp market sense, years of experience in FMCG service and sales experience strategy awareness, did brand promotion in the first step when get AWJS designing assignment and decisively put forward immediately to update and upgrade notes brand vision system.It is spend half year to effort, the VI visual, product packaging, sale terminal image planning and design all are become standardization and unification.

In 2015, ISEEAD assist AWJS wines to excellence brand. It is ahead in wine market, which is on Guangdong wine top list and get the most competitive brand in wine import market.



这个系列的包装视觉设计，贯穿“大道至简”的设计理念作为现代商业设计的理论延展与支撑，以极简的标识风格体现品牌强势的视觉特征，在配色和材质运用上力臻年轻时尚、大气庄重，这是将亦动亦静的设计哲学体现极致。

The traditional Chinese concept of "simple but not simple" as the design idea of modern business support throughout this series of packing and visual design.It with identification of the minimalist style reflect a strong brand visual characteristics. Young and fashion are used in color and material, move and static.





















































来源：彦辰设计www.iseead.com